YCN - Royal Opera House


The Royal Opera House and AKA, the international entertainment marketing agency challenged me to create a campaign that will encourage culturally engaged young people aged 20-30 to experience opera for the first time.

After collecting feedback from the targeted audience I chose to provide more information about Opera and a loyalty scheme to use whilst at the Opera. In addition to this I thought of how I could connect young people to Opera which is when I came up with the idea of a limited edition vinyl giveaway due to the all time high sales of vinyl. My idea being that this would appeal to the audience and get them to be more engaged with the ROH.