Diabetes UK Rebrand
The aim of this project is to improve Diabetes UK’s impact in the market they currently operate in; so that they reach out to more of their potential audience and get the current audience to engage even more. With a focus being on millennials and young adults.
Outcome: A rebrand with energy injected in to the brand through the use of vibrant colours and movement.
The new strapline is ‘we will’; depending on the campaign different words are added such as care, support, be heard and listen. These tell the audience what the charity’s values are and what they can do for them. By putting their values to the front, it makes then more approachable to their audience.
A brand book has been produced to show the brand in use and state how it should be used. There is a presence on social media to reach out to the target audience.